Rock Hudson and Doris Day made some fine movies but their work together has a special place in the heart of most cinephiles. This was their second teaming after Pillow Talk and they’re rival ad execs on Madison Avenue engaged in all sorts of down ‘n’ dirty ploys to get advantage for their agencies. Stanley Shapiro and Paul Henning got together and constructed another (Oscar-nominated) mistaken identity scenario replete with parodies of advertising, psychiatry and masculinity as well as the battle of the sexes, monitored by two middle aged men in awe of Rock’s success with the ladies. The dialogue is sharp, Doris is winning and Rock is basically the model for Don Draper minus the neurosis. Great fun and fabulous to look at. And Doris sings!