Any man running for the Senate has to want something. Without a candidate to run for the California senate seat against admired Republican Crocker Jarmon (Don Porter), Democrat campaign manager Marvin Lucas (Peter Boyle) recruits charismatic leftist lawyer and environmental activist Bill McKay (Robert Redford). His father is the former State Governor John (Melvyn Douglas) and it’s doubtful he’s going to turn out for his son. McKay’s appearance piques the public’s interest despite his own contempt for anything bar conveying the major issues of the day – poverty, race, pollution. He hasn’t a hope and is as cynical as the team running him so he can just say what he wants. But as he becomes more popular Lucas pushes McKay toward a more palatable centrist message. As McKay’s original and honest platform gets watered down and he sleeps with a groupie, his liberal ideas vanish, and his original take on politics becomes generic and repetitive. His popularity increases so much that he is running even with Jarmon as Election Day approaches and his father backs him as he seems to be gaining the swing vote… Vote once vote twice on election day for Bill McKay! Redford re-teamed with his Downhill Racer director Michael Ritchie to make this scathing satire of political campaigning and it was partly inspired by Ritchie’s time working for the 1970 campaign of Senator John V. Turney. Jeremy Larner’s screenplay is smart: he had been speechwriter for Senator Eugene McCarthy in the 1968 Presidential run so the action and the attitudes reek of authenticity. Redford is ideal as a poster boy politician in an image-based campaign as he succumbs to the corrupting lure of attention. As a snapshot of the frustration of the era (Vietnam only comes up once in debate) it still has traction today. What do we do now?