Why should anyone be interested in him? Former college football star and failed Hollywood actor Hal Carter (William Holden) is drifting through Kansas and stops in Neewollah where his old fraternity buddy Alan Benson (Cliff Robertson) is dating beauty queen Madge Owens (Kim Novak) whom Hal meets when he’s doing chores for her elderly neighbour Mrs Potts (Verna Felton) who immediately sees he’s hungry and has fallen on hard times. Alan’s father owns the grain elevators in the town and Alan promises Hal a job but it’s Labor Day and Alan says his date at the town picnic can be Madge’s little sister Millie (Susan Strasberg). The Owens’ boarder, unmarried teacher Rosemary (Rosalind Russell) gets drunk on the whisky that store owner Howard Bevens (Arthur O’Connell) brings and her violent jealousy of Madge and Hal’s obvious romantic attraction causes a commotion and disrupts Alan and Madge’s relationship to Mrs Owens’ (Betty Field) horror, who wants Madge to marry well, unlike her … I liked you from the first time I saw you. This lushly romantic if rather heavy-handed adaptation of William Inge’s play by Daniel Taradash retains its power principally through the expressive masculinity of Holden as the overgrown hunk and the several phases of womanhood represented by the female cast. Russell is shocking as the put-out spinster and O’Connell impresses as her trapped bird of a suitor. Strasberg is fantastic as beautiful Madge’s pigtailed little sister. Novak is Novak – a smalltown girl with a future due to her exquisite looks. What is stunning still is the big scene between Novak and Holden – that dance, to Moonglow, one of the most sensual ever captured on film. It’s simply breathtaking. What a perfect mid-century moment in a film of such feeling, capturing the difference between night and day like few other movies. Directed by Josh Logan, scored by George Duning with Robertson in his debut. You love me. You love me!